Neu Media
Designing the business website for Neu Media, a real estate photography and videography company.
Designing the business website for Neu Media, a real estate photography and videography company.
OVERVIEW
Neu Media is a multimedia team offering elevated visual solutions for the real estate industry. They utilize high-end photography, videography, website design/development, and showcasing services that elevate the value of properties and a company's online presence.
Neu was founded upon quality, creativity, and affordable visuals. By creating personalized and tailored projects, Neu brings value to your brand and product. In the course of the project, I evaluated the structure and stance of the company, and designed a simple, yet modern interface.
Neu Media is a multimedia team offering elevated visual solutions for the real estate industry. They utilize high-end photography, videography, website design/development, and showcasing services that elevate the value of properties and a company's online presence.
Neu was founded upon quality, creativity, and affordable visuals. By creating personalized and tailored projects, Neu brings value to your brand and product. In the course of the project, I evaluated the structure and stance of the company, and designed a simple, yet modern interface.
CHALLENGE
We wanted to differentiate ourselves with the competition in our area. Through research, many other multimedia teams websites are bloated and lack visual breathing room. They also mostly share the same visual style.
We wanted to differentiate ourselves with the competition in our area. Through research, many other multimedia teams websites are bloated and lack visual breathing room. They also mostly share the same visual style.
APPROACH
I started with a creative sprint, creating several different style websites to see which style could set us apart and which my business partner and I felt the best about. This gave us a good starting point from where we could continue to iterate.
From here we mixed together aspects of each design that we thought worked together through visual style, the content we had, and the industry we were in.
I started with a creative sprint, creating several different style websites to see which style could set us apart and which my business partner and I felt the best about. This gave us a good starting point from where we could continue to iterate.
From here we mixed together aspects of each design that we thought worked together through visual style, the content we had, and the industry we were in.
MOBILE OPTIMIZATION
After launching the website mvp, it was evident through looking at the site analytics that most of our visitors are from people on mobile devices. This highlights the importance of optimizing the website for mobile visitors.
After launching the website mvp, it was evident through looking at the site analytics that most of our visitors are from people on mobile devices. This highlights the importance of optimizing the website for mobile visitors.
REDUCING FRICTION
We limited the navbar to having two links (Services, Pricing) to quickly guide users toward what we provide and how much we provide it for. Our aim is high conversion and reducing the friction to get to the pricing allows us to achieve that.
As stated in the navbar, users can also just click on the "B" key on their keyboard which leads them directly to a form to request a quote from us.
We limited the navbar to having two links (Services, Pricing) to quickly guide users toward what we provide and how much we provide it for. Our aim is high conversion and reducing the friction to get to the pricing allows us to achieve that.
As stated in the navbar, users can also just click on the "B" key on their keyboard which leads them directly to a form to request a quote from us.
TAKEAWAYS
This took us a lot of back and forth on design decisions. What helped us was to focus on who our primary users are going to be and what their pain points would be, what they would value on a landing page, and how to use copywriting and CTA's for conversion.
Create a CTA that can be found in 1 second
Limit our colour choices to highlight whats important
A headline that tells the product and its value, and handles objections.
The website was then developed and is managed by myself in Framer.
This took us a lot of back and forth on design decisions. What helped us was to focus on who our primary users are going to be and what their pain points would be, what they would value on a landing page, and how to use copywriting and CTA's for conversion.
Create a CTA that can be found in 1 second
Limit our colour choices to highlight whats important
A headline that tells the product and its value, and handles objections.
The website was then developed and is managed by myself in Framer.