Role

Product Designer

Year

2024

Company

Xbase is building an AI content creation tool for X

Scope

Designed incoming features and reimagined existing ones across the entire product

Highlights

Increase in conversion from 3% to 12%, and decrease in churn from 33.3% to 11.6% from May to June

Testimonial

"I worked with Josh for almost 10 months on Xbase. During that time, he was responsive, quick, and easy to work with. Josh excels at minimalist and modern design, requiring minimal instruction—which is ideal for startups. He was always eager to learn and tackle any challenges we faced, even helping with writing tasks. If your SaaS needs a sleek, modern black-and-white design, Josh would be a perfect fit" — Hongbeom Park, founder

In the era of information overload, Twitter stands out as a vital platform for discovering and sharing valuable content. However, with the rapid influx of tweets, users often struggle to keep track of important bookmarks. Xbase.so was created to try and solve this challenge, offering a seamless and efficient way to manage Twitter bookmarks, which then pivoted into an AI content creation and management tool. My role in this project was being the sole designer for xbase. Responsibilities include product design, ux design, graphic design, social media marketing, and performing business research to improve customer retention, increase conversion, and reduce churn.