In the era of information overload, Twitter stands out as a vital platform for discovering and sharing valuable content. However, with the rapid influx of tweets, users often struggle to keep track of important bookmarks.
Xbase.so was created to try and solve this challenge, offering a seamless and efficient way to manage Twitter bookmarks, which then pivoted into an AI content creation and management tool.
My role in this project was being the sole designer for Xbase. Responsibilities include product design, UX design, graphic design, social media marketing, and performing business research to improve customer retention, increase conversion, and reduce churn.
