The onboarding flow was asking for information before it had really earned the right.
I added short "why we ask" notes so each question has a visible reason. The goal was not to overexplain. It was to make the flow feel respectful: here is why this matters, and here is how it helps.
After the last answer, the modal now gives an immediate payoff. Instead of ending with a generic completion state, it shows a few matched dogs with enough detail to feel concrete: breed, age, size, fit, and a short reason they might be a good fit.
The matches are a bridge toward the real personalized version, but the experience already changes the emotional shape of onboarding. It turns input into output.
I also moved the product toward a Find-first front door. The fastest way to understand Wags is to see dogs, so browsing should be the entry point. The marketing page still exists, but it no longer has to be the first thing every person sees.
The rest of the pass was visual tightening: cleaner elevated surfaces, a fixed header seam on dog detail, and better compact-card behavior. All in service of the same thing: fewer rough edges in the first few minutes.