The vertical feed was still showing its working title in the URL.
"Doomscroll" was useful internally because everyone knew what it meant. But it is not the word you want a user to see when they are browsing adoptable dogs. The product needed a name that matched the experience we were trying to create, not the joke we used while building it.
I changed the public surface to Discover.
I kept the internal naming stable where changing it would have mostly created churn. That was the right tradeoff: users get clearer language, and the team does not lose analytics continuity or spend time renaming things that do not affect the experience.
Small naming changes can carry a lot of product posture. This one made the feature feel less like an experiment and more like a place in the app.