Making the discovery feed feel less prototype-y

I tightened the discovery feed so it felt more intentional: calmer overlays, better sheet motion, clearer end states, light haptics, and tracking that tells us whether people are actually engaging.

The vertical discovery feed worked, but it still felt like a feature trying to become a product.

This pass was about removing that roughness. The sheet motion became smoother and more direct, so opening a dog felt connected to the card instead of like a separate panel appearing. The overlays became calmer and more legible over unpredictable photos. The end of the feed got clearer actions instead of feeling like a soft dead end.

I added a light haptic layer too. Nothing loud. Just enough feedback for saving, opening, and settling on a card to feel physical on mobile.

The other half of the work was measurement. A feed can look engaging while teaching you very little. I added tracking around viewing, dwelling, swiping, saving, opening, and reaching the end so we can start to tell the difference between motion and momentum.

The design direction here was simple: the feed should feel immersive, but not slippery. People should always know what dog they are looking at, what they can do next, and whether the product responded to them.